There are some things in life that are indubitably vital to our existence as human beings: water, oxygen, shelter, nourishment, coffee, Wi-Fi, etc. If you’re reading this blog post, you are lucky enough to have all of the above without a question or second thought about them.
There are also essential aspects that your business cannot live without, though they may not be as obvious as oxygen and iced coffee. Without these imperative things your business is suffering, on it’s last leg, failing, deficient.
We’re all about thriving here at The Paper Jam. So listen up as we give you the tools you’ll need to give your business cardiopulmonary resuscitation (also known as: CPR). These are my personal favorites, but we’ve also incorporated an abridged version for those of you slackers who don’t read good.
For those of you who aren’t that big into abbreviations, SEO stands for search engine optimization. SEO is a crucial tool for any business because it allows you to essentially control the organic results anyone will see when they use Google any search engine. Without paying for advertising, you can easily influence which websites or landing pages are displayed on the first few pages with good use of SEO.
Good SEO practice generally revolves around becoming an “authority” on whatever it is you do–notice that wikipedia almost always makes an appearance on the first page of a search engine, no matter what you’re searching for. Do this by using the name of your business or the pain point you’re trying to resolve about 300 billion times and then some. You may call this redundancy, but we call it SEO.
We live in a constantly connected world. I bet if I tried hard enough, I could figure out what you ate for breakfast–and probably because you posted it to Instagram with hundreds of hashtags describing how delicious it was! Just think, only 5 years ago that sentiment would have been SO CREEPY and also virtually impossible. Now it’s a great way to get in touch with people, namely your users and potential users. There are some obvious social media outlets, such as Twitter, Instagram, and Facebook. However, social media apps and platforms are spreading like wildfire, and it’s important to keep in touch with these various media outlets because through them, you will keep in touch with your user-base. Knowing what your users are looking for, what they’re looking at, and what problems they’re inevitably tweeting about will help your business better understand and pin-point who are are targeting.
If you have a business card, you’re basically telling the world that you have made it. You’re a big shot. You know what’s up. You have a business card with your name and title on it. Being professional, or at the very least insinuating that you are a professional, is one of the simplest yet underused ways to gain respect and reverence from your peers, your consumers, your family, and the employees you will hire. The best start to your newfound professionalism is to get yourself some fancy business cards. Aside from increasing your prestige, they’re the best way to exchange contact information with someone on the spot. They’re a reminder of a good impression. Or a toothpick in a time of desperation.
Without a professional outlook, you will be known as “that schmuck with a website.” Not anymore. You have business cards now.
And for your viewing pleasure, here’s a condensed list of everything that our office thought was a vital part of creating your own business:
1 blog a week minimum
Facebook: 3 to 7 posts a week
Twitter: 3 to 7 posts a week
YouTube: YouTube Channel: 1 video every 1 to 4 months
Videos and Presentations:
Create presentations and videos
Animoto, stupeflix, slideshare
Adwords: At least a $50 budget for keywords
Submit to Search Engines
Submit to Google Maps
Submit to Bing Maps
Update Meta Tags on Odo Site
Targeted newsletter at least once a month (minimum of one for prospects and one for existing clients)
Once a month (at least)
Write an article on your specialty.
Build links back to your site
Build reviews to your site
Generate a site map
Submit to social bookmark sites
Have a memorable, professional logo.
Have professionally designed biz cards!
Incorporate these business tactics into your work life, and you’ll give it the push from ICU to alive and kicking.
More to come,